CSC Client CustomScoop Named September Innovation! Rocks Winner
SEPTEMBER 27, 2011 - CustomScoop, a pioneer and leader in media intelligence that delivers customizable media monitoring
technology and analysis to its customers has been named the “Innovation Rocks!” award winner for September by the New Hampshire Department of Resources and Economic Development. Based out of Concord, NH, its clientele includes local and national organizations ranging from nonprofits to Fortune 100 companies.
In today’s digital age where everything is just a click away, finding out what’s being said about an organization in the traditional media or over social media is not as easy as a Google search. CustomScoop adapts to a constantly changing media industry to ensure that its clients can easily and affordably help monitor all public messaging regarding their company and analyze how that information is being received.
“Most businesses simply don’t have the personnel or the expertise in-house to monitor what’s being said about them in all the different media,” said New Hampshire Division of Economic Development Interim Director Chris Way. ”CustomScoop is set up to be an extension of a company’s communication team. It’s a truly innovative service that can really make a difference for New Hampshire businesses.”
Its powerful search technology reviews social media and traditional news media and provides measurement and analysis tools to help clients understand the reach and impact of what is being communicated about their company. As a result, CustomScoop provides comprehensive reporting of the topics and issues important to their client businesses. While initially developed for
public relations professionals, CustomScoop’s clients include those in sales, marketing, investor relations and competitive intelligence.
“Today, traditional media represents only a small part of what companies and other organizations want to track through services like ours. We track blogs, Twitter, Facebook, YouTube, and even government and policy sites because these all impact how messages are getting out to the public,” said company CEO Chip Griffin. “We greatly appreciate being named the Innovation Rocks! Winner and look forward to serving organizations in New Hampshire and beyond that are constantly challenged with navigating today’s changing media landscape.”
Looking to help businesses and organizations more efficiently track and manage their brand Griffin has published The Media Monitoring Checklist: Getting Better results with Less Time, Less Money, and Less Hassle. Griffin has made his eBook available as a free download.
The Media Monitoring Checklist is a step-by-step guide that shows users how to maximize the benefits of their media monitoring efforts and how to leverage the results in ways that support their business or organization.
CustomScoop is a national leader in “media intelligence,” delivering customizable media monitoring technology and analysis to customers in public relations, sales, marketing, investor relations, and competitive intelligence industries. Based out of Concord,
NH, its clientele includes local and national organizations ranging from Comcast and Craig’s List to the NH Charitable Foundation.