While working through CC Stephens, Matt Cookson and Chris Williams stepped in a few weeks before an important art exhibit and worked with the exhibitor and the Institute to craft a strategy to gain high visibility for the exhibit by dovetailing the story in with a larger story about the Institute’s growth. By working with art editors and distributing imagery from the Thomas Adams photography collection that included some nationally recognized names, we were able to place comprehensive stories in the Union Leader, Concord Monitor, Nashua Telegraph, and NH Public Radio, among others. The effort also led to more comprehensive stories about the Institute that ran in the Concord Monitor and NH Public Radio.
As a result, the show and an ensuing panel discussion were very well attended. In a follow up message, Thomas Adams expressed the following: “Your effort to highlight NHIA through publicizing the exhibition of my photographic collection was successful. Thank you for your insights and collaborative approach to promoting our Institute.”