At CSC, we not only practice public relations, we teach it at the college level. As a result, we talk about PR in terms of issues management and define it as follows: serving a client’s public relations needs requires working with them in a proactive way to help anticipate, identify, evaluate, and respond to public policy issues that affect organizations’ relationships with their publics. At CSC, we serve as an extension to organizations to provide this set of services and on an ongoing basis so the company management team to focus on the core business. Issues Management is our version of IM!
Issues Management/Communications Auditing
- Review of organizational goals, resources and needs
- Situation analysis
- Strategic/tactical planning
- Evaluation
- Recommendations
Media Relations
- Media strategizing and campaigns
- Article and op-ed drafting and placement
- Speaking opportunities/speechwriting
- Case studies/white papers
- Social media
- Crisis communications
- Monitoring
- Measurement, surveying and evaluation tools
- Media training and coaching
Advocacy
- Strategic planning and research
- Cause-related marketing and public relations
- Development of collaterals and web/social media strategies
- Event planning and coordination
- Assessment
Government Affairs
- Bill tracking and research
- Drafting of testimony
- Legislative strategy
- Related media/public relations activities